Oktoberfest Event Plan

Over the years, Oktoberfest has grown into an annual celebration of German culture, including food, beer and music. The celebration has become so popular that countries around the globe are now taking part in it. If participating in this celebration, your business can benefit from it, so how should you plan the event?

1. Promotion of the event

You can plan an amazing promotion, but it won't be successful if no one knows about it. You must promote your event and deliver your marketing message to your target audience to increase awareness. You can make backdrops and banners that play the Bavarian theme and print German colors, the flag or photos of beer, pretzels and schnitzel. Once you grab your customers' attention with these visuals, you'll get a lot of traffic. Make sure your event details are also clearly printed on your banner. Include the date, time and location of the event. At the same time, you also share your marketing campaigns on social media to attract more potential attendees.

2. Planning a series of German products

Oktoberfest is a popular promotion for bars and restaurants, but you can also connect Oktoberfest events with businesses outside the industry. If you offer products from a German company, use Shelf Banners to advertise larger sizes. For restaurants, this is really your time to shine, so stock up on authentic Oktoberfest food and drinks ahead of the big event. You can create a special tasting menu for your event. You can pair them with some potato salad and sauerkraut to tie them together. Guests will appreciate these authentic touches.

3. Celebrate safely and responsibly

Successful promotions prioritize the safety of guests and employees. There are some simple solutions you can implement to keep everyone healthy and help them get home safely. Hosting an outdoor event is a safe and real option. Dividing different stations allows you to control foot traffic and limit the risk of overserving guests. Placing hand sanitizer dispensers near high-touch areas is also a great way to encourage guests to keep their hands clean.

4. Host games and competitions

Add an interactive element to your events with games and contests. Host a contest and offer prizes for the best Oktoberfest outfits. Offer discount coupons to participants to encourage repeat business. The game brings light competition to your event and you can try out many authentic Oktoberfest games.

5. Decorate the venue

Another important aspect of a successful event is your decor choices. Beer tents and custom flags are true decorations and bring a vibrant setting to your Oktoberfest celebration. You can add some smaller items to your indoor store to celebrate.